Rodrigo Ladeira is the new Marketing Director at SONDA

Rodrigo Ladeira is the new Marketing Director at SONDA, an associate of Aberje. He arrives to lead the areas of brand positioning, demand generation, communication, relationship marketing, market intelligence, and events.

SONDA is the largest Latin American technology solutions and services company, with revenues of 1.152 billion USD in 2018 and 16,000 employees. The company has a direct presence in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, and Uruguay. In Brazil, SONDA acts in 26 states and the Federal District, with more than 8 thousand employees and 700 customers.  The company’s revenue in Brazil in 2018 was 329 million USD.

The executive will respond locally to Affonso Nina, CEO of Grupo SONDA Brasil, with matrix reporting to Alberto Merino, Vice President of Business Development for Latin America. “Ladeira joins our team to expand cross-selling and upselling, always looking for innovative solutions as a way to bring more productivity and revenue to our customers,” says Merino.

SONDA’s new Marketing Director has 20 years of experience, having worked at Ingenico, where he served as Marketing Director for Latin America for the past two years, BT Group, Ericsson, and Flextronics.