Notícias
Mongeral Aegon tem nova superintendente de Comunicação
A seguradora Mongeral Aegon tem nova superintendente de Comunicação. Mirella Lavrini é formada em Relações Públicas pela Faculdade Cásper Líbero e tem MBA em Finanças pelo Insper. A executiva acumula mais de quinze anos de experiência em áreas de comunicação e marketing, com passagem de grandes empresas como Netshoes, Pernambucanas, Vivo e Wal-Mart Brasil. Mirella....
25/07/2019
Also in Portuguese | July News
Every month, we will bring you the most relevant news in the corporate communication market in Portugal, presented by APCE – Portuguese Association of Corporate Communication. These are the highlights of July: APCE promotes debate on PR and artificial intelligence Artificial Intelligence (AI) still cannot replace humans in processes that imply decision in ethics, judgment,....
25/07/2019
Aberje and APCE sign cooperation agreement for corporate communication
By Sandro Rego* Our homeland is the Portuguese language. The quote inspired by Fernando Pessoa’s Book of Disquiet has never made as much sense as today: we are approximately 280 million Lusophone people in the world. Portuguese is the official language of nine countries, the fifth most spoken language in the world and one of....
25/07/2019
“Communicate your cause.” Should this be the 18th SDG?
By Marcelo Douek and Henry Grazinoli* Michele is 10 years old, lives in an upscale neighborhood of Sao Paulo and every day she reminds her parents that they need to take their showers faster so we won’t get rid of the water on the planet. Meanwhile, Dona Cida, 67 years old, works as a cook....
25/07/2019
Ana Julião is appointed General Manager of Edelman Brasil
Edelman, the global communications agency, announced that Ana Julião had been named General Manager of the company in Brazil. After five years leading the Rio de Janeiro office, she now leads Edelman Brasil in its new phase. Ana is also at the helm of Zeno, part of the group Daniel J. Edelman. “Ana Julião has....
25/07/2019
Juan Carlos Gozzer and Cleber Martins are new partners at LLYC
LLYC, a global communications and public relations consultancy, has incorporated two new partners into its structure: Juan Carlos Gozzer, Managing Director of the Southern Region, and Cleber Martins, Managing Director of LLYC Brazil. With these two appointments, the company now has 21 partners, 10 of them with professional presence in Latin America and the USA....
25/07/2019
Pedro Torres is Gerdau’s new Global Communication Head
Pedro Torres took the position of Gerdau Global Head of Communication and Corporate Brand on July 15th. With extensive experience in the communication area of large companies, the journalist began his career in communication agencies, then worked at Sadia (now BRF) and in the areas of communication and institutional relations at Fibria Celulose and Suzano....
25/07/2019
FCA defends the use of ethanol and honors historic car
The preservation of history is not just a matter of respect for memory. When history is consistent, the past can – and should – provide inputs for future building. It is the case of FCA. To celebrate the 40th anniversary of the launch of the Fiat 147 – the first ethanol car manufactured on serial....
25/07/2019
Uber survey shows that 68% of Brazilians quit drinking and driving to use rideshare apps
More than two-thirds of Brazilians who drink alcohol stopped driving after drinking and started using mobility applications on these occasions, according to a survey by the National Road Safety Observatory (ONSV), conducted by Datafolha with the support of Uber – an Aberje associate. The survey was disclosed during the May Yellow campaign – a global....
25/07/2019
AFP adds the fifth country to its fact-checking operation in Latin America
The partnership between Aberje associate Agence France-Presse (AFP) and Facebook to check shared news on the social network has reached Uruguay. The country becomes the fifth in Latin America with agency teams fully dedicated to fact-checking. Thus AFP strengthens its network of checkers in the world, today present in more than 20 countries, including Argentina,....
25/07/2019
ARTIGOS E COLUNAS
Paulo Nassar Rituais, experiência e criação – contra a dispersão, a formaCiça Vallerio Saúde mental nas empresas começa pela forma de comunicarPaulo Nassar Rituais, Conselhos e Deuses
Destaques
- Mackenzie recebe aula magna de Paulo Nassar sobre rituais, experiência e criação
- Coerência entre discurso e prática fortalece reputação nas organizações
- Aberje apoia projeto que reforça segurança jurídica das organizações da sociedade civil
Notícias do Mercado
- Allianz Seguros anuncia patrocínio a atletas brasileiros até 2029
- Unico anuncia novo CEO para a América Latina
- Makemake Reputação completa 15 anos de atuação em gestão da reputação
