04 de October de 2022

Votorantim Cimentos presents its new brand

The rebranding project reflects global strategy and company evolution of building materials and sustainable solutions

Votorantim Cimentos, a company of building materials and sustainable solutions, disclosed its new corporate brand –  more contemporary, plural, and representing the diversity of its people, products, and business, uniting tradition, innovation, and looking to the future. The new visual identity seeks to connect the company’s strategic goals and sustainability commitments with the process of transformation and growth in different industries and activities. Votorantim Cimentos is a global company present in 11 countries. It offers services and products in the construction, agribusiness, waste management, circular economy, and logistics markets.

“Votorantim Cimentos is living a journey of evolution and transformation. We redefine our strategy and revisit our culture; we have grown and expanded. This long-term vision opens new paths and areas of action, with the development of products and services to meet the needs of society,” says Geraldo Magella, Global General Manager of Corporate Communication and Brand Management at Votorantim Cimentos.

FutureBrand Sao Paulo signs Votorantim Cimentos’ rebranding project. The new format of the brand’s “V” honors the company’s legacy and gains a perspective that simulates the movement toward the future. The visual identity reflects the company’s solidity and flexibility by combining new colors with new graphics and fonts.

“Votorantim Cimentos believes in sustainable growth through solutions that generate positive impact and genuinely connect with people. And the key to tomorrow comes from this belief,” says André Matias, partner, and director of FutureBrand Sao Paulo.

In line with the new corporate brand, Votorantim Cimentos also showed the new layouts for its cement brands in the Brazilian market: Votoran, Itaú Cement, Tocantins, and Poty.

“Our goal is that the new packaging reflects the strength of our brands in all regions of Brazil,” says Hugo Armelin, Director of Marketing, Commercial and Concrete Operations at Votorantim Cimentos.



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