New BRpr edition highlights Brazilian identity, reputation and global communication trends

Brazilian identity as a competitive advantage, reputation built through everyday actions, trends in corporate communication, and developments involving companies and industry leaders are among the highlights of the latest edition of BRpr, Aberje’s monthly international newsletter published in English and Spanish. Issue #109 features key insights from the CEOs’ panel at Aberje Trends 2026 São Paulo, along with coverage of stakeholder engagement, diversity, public relations, and studies pointing to ongoing market transformations.

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This edition features the discussion between Bruno Reis, President of Embratur; Jeane Tsutsui, CEO of Grupo Fleury; Tomás Manzano, President of Copersucar; and Ricardo Botelho, CEO of Grupo Energisa during the panel “CEOs and Brazilian Identity: How National Identity Can Create Value for Business and Reputation”, held at Aberje Trends 2026. The discussion explores how Brazilian identity can strengthen organizations’ strategy, reputation and competitiveness.

The newsletter also highlights initiatives led by member organizations, including relationship-building activities promoted by Aberje sustaining member Gerdau during the FIFA World Cup in the United States; Latin America’s mobilization for the World Public Relations Forum 2026; the IATA Annual General Meeting, hosted by Aberje sustaining member LATAM Airlines; and member company Accor’s participation in the 30th São Paulo LGBT+ Pride Parade. The publication also features a report on Bain & Company’s Insurgent Brands study, which identifies more than 50 Brazilian brands growing faster than the average in their respective markets.

Aimed at communication, institutional relations and public affairs professionals from around the world, BRpr provides a curated monthly overview of trends, research, events and initiatives shaping the field, together with analyses of their implications for corporate communication and reputation in Brazil.