Pedro Alves takes over the global VP of Communications at Mastercard, focusing on the Technology and Operations vertical

Alves has 15 years of experience in Communication and Marketing

Pedro Alves is the new Global Vice President of Communication at Mastercard, focusing on the Technology and Operations vertical. At Mastercard since 2017 as Communication Director for Brazil, Alves was responsible for consolidating the Communication with Marketing area, developing an integrated and strategic approach. In this new role, he will work closely with other teams to shape and drive communications programs that support Mastercard’s technology programs worldwide.

Alves has 15 years of experience in Communication and Marketing, with international expertise in B2B companies in digital marketing, institutional relations, press, and employee engagement. He holds a degree in Public Relations from Faculdade Cásper Líbero and an Executive MBA from Fundação Dom Cabral. Before joining Mastercard, he was responsible for GE’s digital marketing and advertising in Latin America. Alves led GE’s activation sponsorship for the Rio 2016 Olympic and Paralympic Games.