Global Alliance promotes ethics month in February

Aberje takes part in ESG debate, following association’s theme of the year “Communication and Ethical Capital”

The article ‘Corporate Communication in the Age of Ethical Capital,’ written by Paulo Nassar, CEO of Aberje and professor at the School of Communications and Arts at USP, and Hamilton dos Santos, managing director of Aberje, was published by the Global Alliance for PR and Communications Management. The confederation gathers the leading associations and institutions of communication management and public relations in the world – and Aberje is part of the board. The text is a contribution by Aberje to the Ethics Month promoted by the entity.

Ethics Month is a Global Alliance campaign – repeating last year’s initiative – to share content and initiatives of its members on the topic, connecting thousands of professionals from around 60 countries. The initiative promotes knowledge and practices related to ethics in corporate communication as a way of emphasizing that ethics is at the center of public relations.

The article is an adaptation of the text published initially last December at Valor Setorial Comunicação Corporativa 2020 magazine, a partnership between Valor Econômico newspaper and Aberje. Read the article on here.

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