Aberje defines its theme for 2021
With 700 affiliated organizations, the association keeps approaching ESG topics
Aberje dedicated the year 2020 to Non-Violent Communication, an approach that aims to improve the way people relate to each other, promoting effective dialogue. In 2021, Aberje will focus on promoting the new Theme of the Year: Communication and Ethical Capital.
The choice of theme was based on the ESG (Environmental, Social, and Governance) agenda, gaining momentum in financial markets across the globe. This will increasingly guide companies’ actions.
According to Aberje’s CEO and professor at ECA-USP, Paulo Nassar, this agenda was seen as external to shareholders’ interests until recently. It is increasingly guiding the engagement of large institutional investors. “The promise of new sources of financing for the Brazilian economy, channeled by the ESG agenda – an agenda that in several points converges with the ideals defended by Aberje – opens the perspective of a new basis for the multiplication of business and organizational narratives.
Destaques
- Global Alliance Launches Recognition Program for Young Communicators
- Alejandro Cornejo Montibeller Joins the Latin American Regional Council of the Global Alliance
- LiderCom Meeting Discusses International Expectations for COP30
- Sports as an instrument of Change
- Aberje Launches Newsletter with Economic Panorama
ARTIGOS E COLUNAS
Giovanni Nobile Dias Agilidade sem perder a qualidade: desafios da comunicação contemporâneaRicardo Torreglosa Anuário da Comunicação CorporativaLuis Alcubierre Manipulação Positiva: Uma Nova Abordagem para o Sucesso ColetivoGiovanni Nobile Dias Comunicação estratégica amplifica responsabilidade coletiva sobre a sustentabilidadeTatiana Maia Lins Gestão da Reputação é um tema sério, cuidado com oportunistas de plantão