Mining industry opens its 1st innovation hub in Brazil

WeWork, the largest network of workspaces in the world, announces the arrival in Brazil of a pioneering initiative for the global mining industry. Partnering with some of the main players in the sector, the company opens in December an innovation center for startups, entrepreneurs, mining companies, and companies that are part of the industry supply chain. The Mining Hub will occupy one of the six floors of the WeWork building in Belo Horizonte (state of Minas Gerais). The hub’s goal is to generate innovation applied to the challenges of industrial mining, one of the main economic activities of the country.
The project, which has the support of the Brazilian Mining Institute (IBRAM), an associated institution of Aberje, is unprecedented for bringing together all players from the same industry interested in working together to develop solutions to common strategic and operational challenges. They are divided into five areas: Safety (Operational and Occupational Safety and Health); Water Management; Alternative Energy Sources; Operational Efficiency; and Waste Management. For that, for one year, entrepreneurs and startups will be accelerated in three- or four-month cycles, with the support of Neo Ventures, a company with a long history in accelerating startups and open innovation programs for corporations.
“For some time, we have realized that innovation is a fundamental pillar for the transformation of the mining activity in our country. We already have the participation of Anglo American, AngloGold Ashanti, ArcelorMittal, CBMM, CSN, Gerdau, Kinross, Nexa, Samarco, Usiminas, and Vale and I am convinced that, together, we can transform Mining Hub into an important trading and learning space that will generate a positive impact on the entire chain and stakeholders in the industry,” says Gustavo Roque – Ferrous Management and Innovation Manager and coordinator of the initiative.
Also, it is worth mentioning that the center will provide access to a joint open innovation program, with lower cost and complexity, better structure and greater agility when compared to individual programs. Companies such as Haver Brasil, IHM Stefanini, ISQ, Petronas, and ThyssenKrupp have already confirmed their presence in the space.
Destaques
- Comitês Aberje de Estudos Temáticos iniciam atividades de 2025; conheça os membros
- Resumo executivo dos Comitês Aberje de Estudos Temáticos 2024 está disponível para membros
- Levantamento realizado junto ao LiderCom aponta prevalência do modelo híbrido de trabalho nas organizações
- Ranking Merco aponta as empresas com melhor reputação em 2024; 60% são associadas da Aberje
- Tendências da Comunicação Interna 2025 aponta segmentação e protagonismo das lideranças como principais tendências
ARTIGOS E COLUNAS
Giovanni Nobile Dias Diálogo e narrativa: o poder do relacionamento duradouro com jornalistasElizeo Karkoski A Importância da Comunicação Interna na Cultura Organizacional parte 2 – níveis de maturidadePaulo Nassar Como a comunicação transformou a política monetária dos Bancos CentraisLeila Gasparindo Tempos sombrios: retrocesso nas Políticas de Diversidade demonstra falta de autenticidade corporativaVinícius Ghise SXSW 2025: há espaço para o marketing B2B?