12 de April de 2022

Radical relevance of the communicator is discussed at the Page Seminar

###Hamilton dos Santos, Brian Lott - CCO do Mubadala e Presidente do Board da Page Society - e Paulo Nassar

Aberje’s Board of Directors followed the Spring Seminar of the Page Society, the largest communication association in the USA

During the two years of the pandemic, Aberje did not stop its schedule of meetings with domestic and global institutions, holding several online sessions to discuss trends, the “new normal,” and other topics relevant to communication. Last November, the association was back to face-to-face events while attending Lisbon’s Web Summit. In February, Aberje was also present at the 25th International Public Relations Research Conference (IPRRC) in Orlando, Florida. More recently, in April, it attended a meeting organized by the Arthur W. Page Society – the most significant corporate communications association in the United States, of which Aberje is a member.

This year’s meeting was held in New York on April 6 and 7 under the theme “Radical relevance: the role of the CCO in the transformation of the modern company”. Paulo Nassar, president of Aberje and member of the Page, and Hamilton dos Santos, executive director of Aberje and member of Page Up, attended the seminar.

The conference provided valuable debates, interactions, and lectures by prominent names in global corporate communication about the importance of the CCO (Chief Communication Officer) for organizations. Some of the topics covered were: insights for leadership, in a lecture by Marshall Goldsmith (elected by The Economist as one of the most trusted executive advisors in the new business era); the role of the CCO in the company’s social agenda; the future of the CCO role; and “The Central Role of the Chief Communication Officer: A Conversation with Ken Frazier.”

The meeting was attended by videoconference by Grazielle Parenti, VP of sustainability and corporate affairs at BRF. Parenti was part of the debate “The Carbon Continuum: Moving from Compliance to Leadership,” which linked the role of CCOs to environmental issues, especially the carbon footprint of organizations. Nelson Silveira, General Motors Communications Director for South America and member of Page Up and Aberje’s Deliberative Council, attended the meeting in person. Flávia Sekles, Head of Communications at Google for Latin America, was part of the curatorship of the 2022 Page Spring Seminar.

For more details about the event, visit the official page on the Page website, or watch the videos of the meeting on the YouTube channel.



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