Kale joins the Mercado Livre branding team leading the general Livestreaming project
Helena Kale is the new Head of Live Commerce at Mercado Livre, a leading company in technology for e-commerce and Latin America’s financial services. With over 18 years of experience in marketing, sales of on-line advertising solutions, and corporate communication, Kale worked for big techs such as Facebook and Google.
Kale joins the Mercado Livre branding team leading the general Livestreaming project, with specific responsibility for planning the content strategy, executing the marketing trails, and engaging the different business and technology areas. “I am very excited about the opportunity to be part of the history of one of the most valuable companies in Latin America, and that has been contributing so much to the economic development of the regions in which it operates. I believe that this project represents the future of e-commerce and will be a major milestone in the market, transforming the on-line shopping experience and the way we connect with our consumers.”