Arteris reduces by 46% the number of fatalities in its concession roads

On May 11, 2011, the United Nations (UN) decreed the Decade of Action for Traffic Safety, which provides for the halving of traffic accidents with victims in the period between 2011 and 2020. Arteris has conducted annual communication campaigns in the nine concession roads it manages in Brazil. In addition, the company invests in road infrastructure, promotes awareness campaigns and offers support to users. The results are now surfacing.
After a fall of 11% in December 2018, the reduction in the number of fatalities reached 46% on roads administrated by Arteris between 2010 and 2018. It represents 472 lives preserved in eight years. The result puts the group close to meeting the UN target of a 50% reduction by 2020. The types of accidents that decreased the most were: rear-end collision and rollovers (21%) and run-overs (18%).
Three roads had already reached the UN target. Together, Arteris Régis Bittencourt (BR-116 between São Paulo and Curitiba), Arteris Planalto Sul (BR-116 between Curitiba and the border the states of Santa Catarina and Rio Grande do Sul), and Arteris Fluminense (BR-101 between the city of Rio de Janeiro and the border with the state of Espírito Santo) they stretch for more than 1,200 kilometers long. In the last ten years, Arteris invested around 19 billion BRL in all the group’s concessions.
The group also works with traffic awareness actions, such as the Arteris School Project, created 16 years ago to develop activities related to traffic safety with teachers and students of the public system. The Arteris Forum, an international event to discuss how to promote the reduction of accidents in Brazil, held since 2014, became a reference and has already had its format replicated in Chile and Argentina.
Destaques
- Comitês Aberje de Estudos Temáticos iniciam atividades de 2025; conheça os membros
- Resumo executivo dos Comitês Aberje de Estudos Temáticos 2024 está disponível para membros
- Levantamento realizado junto ao LiderCom aponta prevalência do modelo híbrido de trabalho nas organizações
- Ranking Merco aponta as empresas com melhor reputação em 2024; 60% são associadas da Aberje
- Tendências da Comunicação Interna 2025 aponta segmentação e protagonismo das lideranças como principais tendências
ARTIGOS E COLUNAS
Giovanni Nobile Dias Diálogo e narrativa: o poder do relacionamento duradouro com jornalistasElizeo Karkoski A Importância da Comunicação Interna na Cultura Organizacional parte 2 – níveis de maturidadePaulo Nassar Como a comunicação transformou a política monetária dos Bancos CentraisLeila Gasparindo Tempos sombrios: retrocesso nas Políticas de Diversidade demonstra falta de autenticidade corporativaVinícius Ghise SXSW 2025: há espaço para o marketing B2B?