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Summer festivals set the tone in brand activation
by Sandro Rego* (Credits: Aditya Chinchure/Unsplash) Summer in Europe equals to holidays, sunshine, and hot days. In Portugal, one more item also has a strong presence in the…
30/08/2019
Data-driven times
By Leonardo Müller* (Credits: Austin Distel/Unsplush) The stage is set for the nearby future: big data + fake news. On the one hand, an amount of data so…
30/08/2019
Paulo Henrique Soares Ranks in 2019 World’s Most Influential Communicators Ranking
The Holmes Report, a US Public Relations publication, recently released the 2019 Ranking Influence 100. The study, which highlights the most influential professionals in business communication around the…
30/08/2019
Antonietta Varlese takes over Accor Institutional Relations
Antonietta Varlese, vice president of Communication and Social Responsibility Accor South America, took over in early August the Accor Institutional Relations area in the South American continent. Ahead…
30/08/2019
Brasilprev has a new Customer Management Superintendent
Brasilprev, a private pension plan specialist and leader in this segment, has a new superintendent. She is Cinthia Caiani Spanó, who takes over the Client Management area. In…
30/08/2019
Mongeral Aegon has new Communications superintendent
Insurance company Mongeral Aegon has a new Communications superintendent. Mirella Lavrini holds a degree in Public Relations from Faculdade Cásper Líbero and an MBA in Finance from Insper.…
30/08/2019
Manuela Ponfick takes on Internal Communication Management at Unisys
Aberje associate Unisys has just announced the appointment of Manuela Ponfick for the Latin America Marketing and Communication team. A professional with ten years of experience in management…
30/08/2019
Volkswagen Foundation Award will accelerate nonprofit organizations
The Third Sector is experiencing a unique moment in Brazil due to the growth and professionalization of management instruments in recent years. Nevertheless, nonprofit organizations have been facing…
30/08/2019
Aberje and ABCPública launch course in public communication
“Public Communication: New Looks, New Practices” was the first module of the Advanced Public Communication Program, held by a partnership between Aberje (Brazilian Association of Business Communication) and…
30/08/2019
“Sometimes our profession suffers from an image problem,” says new Global Alliance president Justin Green in an interview
Justin Green was elected president of the Global Alliance for Public Relations and Communications Management in April this year during the alliance's meeting held at Aberje headquarters in…
27/08/2019