Patrícia Ávila takes over JeffreyGroup

The executive is the new Director-General in Brazil of the marketing and communication agency

Patricia Ávila took office now in December and will be responsible for the company’s largest operation, which has over 150 employees in offices in Sao Paulo, Rio de Janeiro, and Brasilia. She has been serving as CEO of BCW in Brazil since last year, having previously held the same role at Burson-Marsteller, where she joined in 2010. Her career also includes executive communications positions at Andreoli MSL, McKinsey & Company, and Hospital Israelita Albert Einstein, which is currently among JeffreyGroup’s clients.

JeffreyGroup is the largest agency exclusively focused on serving multinational brands and companies in Latin America, offering a full range of marketing, corporate communications, and public affairs services. In Brazil, it serves brands such as Airbus, Algar, American Airlines, Bayer, Camargo Corrêa Infra, Citibank, GE, Marriott International, MasterCard, Pernod Ricard, Salesforce, and Tetra Pak.

“With her extensive experience in corporate and business communication strategies, Patricia adds a valuable perspective to providing services to our customers,” said Brian Burlingame, CEO of JeffreyGroup. Rodrigo Pinotti, who has been serving as CEO of JeffreyGroup Brazil since 2017, has left the company.