Notícias
Unisys passa a integrar a rede Aberje
A história da norte-americana Unisys confunde-se com a evolução das tecnologias da informação ao redor do mundo. A empresa surgiu no século XIX, em 1816, como Remington Rand, comercializando antigas máquinas de escrever. Em 1986, após algumas reestruturações, passou a se chamar Unisys Corporation, devido à fusão das empresas Sperry e Burroughs. Além do nome,....
03/06/2019
We should discuss social licensing
By Paulo Nassar and José Nalini* What do you do when large companies cause accidents that kill, enslave, and violate human rights? Given the slowness of the judicial system, social licensing appears as a pact between companies, society, and the State. Even though it is not provided for by law, it seems to be an....
31/05/2019
Lorena Vieira takes on as Chief of Staff of FleishmanHillard
After working in the In Press Group on two different occasions, Lorena Vieira returns to take on the newly created position of Chief of Staff of FleishmanHillard Brasil, under the direct management of Patrícia Marins, the agency’s general director. Lorena is a journalist from the Federal University of Bahia, with a Master degree in Communication....
31/05/2019
Rozália Del Gaudio is the new director of corporate communications for McDonald’s Brasil
The Brazil Division of Arcos Dorados announced Rozália Del Gaudio as the new Director of Corporate Communication. She takes over the area with the challenge of expanding the work of reputation management carried out in recent years. Rozália replaces David Grinberg, who was promoted to Vice President of Communication and Investor Relations at Arcos Dorados....
31/05/2019
CSP employees stand out at the International Steel Challenge in Spain
CSP, a steel company in the state of Ceará and an Aberje associate, is once again a reference in the world’s Steel Challenge. Marcelo Angelotto, a supply analyst at CSP, won fourth place in the largest steel competition in the world, called simply Steel Challenge. The 13th edition of the challenge was held in April....
31/05/2019
BNDES Garagem program offers a mentoring program for startups
The National Economic and Social Development Bank (BNDES) started the mentoring project for the startups of the acceleration module of BNDES Garagem program. At the first meeting, organized by the Wayra/Liga Ventures consortium at Wework Carioca in Rio de Janeiro, the startups were mentored by professionals from the development bank. The BNDES’ employees are divided....
31/05/2019
Souza Cruz innovates with supplier relationship program
A program called “Seja um Fornecedor” (Be a Supplier), launched earlier this year by Souza Cruz has presented its first results. The main goal of the program is to create a new process of approach between companies and suppliers, facilitating communication and aligning expectations of partnerships. With the program, the company renewed the enrollment cycle....
31/05/2019
Uber Eats launches web series on women in the food sector
To value women working in the food industry, Uber Eats is producing a web series with chefs and businesswomen from the platform’s partners. The series “Histórias à Mesa” (Stories on the table) will have three episodes – the first of them already released on Mother’s Day – with women from different regions of Brazil talking....
31/05/2019
Governo de SP anuncia programa que revitalizará escolas com trabalho de reeducandos
O Governador João Doria apresenta neste sábado (1°), em coletiva de imprensa após a reunião de secretariado, o cronograma do pacote de obras do programa Escola + Bonita, que prevê a recuperação de mais 1,3 mil escolas, com melhorias nas redes hidráulica e elétrica, além de inclusão de itens de acessibilidade em toda a rede....
31/05/2019
Fundações Toyota e Espaço ECO falam sobre alternativas sustentáveis no dia 2
Neste domingo, dia 2 de junho de 2019, o Museu da Água, em Indaiatuba, vai receber as Fundações Toyota do Brasil e Espaço ECO para falar sobre inovação e alternativas sustentáveis. A Toyota e a Basf são associados da Aberje. Em comemoração ao Dia do Meio Ambiente, celebrado todo dia 5 junho, Elaine Marques, coordenadora....
31/05/2019
ARTIGOS E COLUNAS
Rizzo Miranda Da eleição ao LinkedIn: por que a autenticidade virou critérioMarcio Cavalieri Entre o impulso e a reputaçãoElizeo Karkoski A empresa que se declara e a empresa que se vive
Destaques
- Professor Paulo Nassar e PH Ferreira discutem brand publishing e narrativas
- Marcos Trindade, sócio-CEO da FSB Holding, aborda construção da confiança e reputação
- Gestão da reputação exige participação de lideranças e integração entre áreas
Notícias do Mercado
- DiversaCOM assume comunicação do Programa de Negócios Competitivos da GRI no Brasil
- Accor lança ibis unlocked e conecta comunicação à inclusão profissional de jovens
- Grupo In Press lança Bloom PR para atender negócios em expansão
