Notícias
“Communicate your cause.” Should this be the 18th SDG?
By Marcelo Douek and Henry Grazinoli* Michele is 10 years old, lives in an upscale neighborhood of Sao Paulo and every day she reminds her parents that they need to take their showers faster so we won’t get rid of the water on the planet. Meanwhile, Dona Cida, 67 years old, works as a cook....
25/07/2019
Ana Julião is appointed General Manager of Edelman Brasil
Edelman, the global communications agency, announced that Ana Julião had been named General Manager of the company in Brazil. After five years leading the Rio de Janeiro office, she now leads Edelman Brasil in its new phase. Ana is also at the helm of Zeno, part of the group Daniel J. Edelman. “Ana Julião has....
25/07/2019
Juan Carlos Gozzer and Cleber Martins are new partners at LLYC
LLYC, a global communications and public relations consultancy, has incorporated two new partners into its structure: Juan Carlos Gozzer, Managing Director of the Southern Region, and Cleber Martins, Managing Director of LLYC Brazil. With these two appointments, the company now has 21 partners, 10 of them with professional presence in Latin America and the USA....
25/07/2019
Pedro Torres is Gerdau’s new Global Communication Head
Pedro Torres took the position of Gerdau Global Head of Communication and Corporate Brand on July 15th. With extensive experience in the communication area of large companies, the journalist began his career in communication agencies, then worked at Sadia (now BRF) and in the areas of communication and institutional relations at Fibria Celulose and Suzano....
25/07/2019
FCA defends the use of ethanol and honors historic car
The preservation of history is not just a matter of respect for memory. When history is consistent, the past can – and should – provide inputs for future building. It is the case of FCA. To celebrate the 40th anniversary of the launch of the Fiat 147 – the first ethanol car manufactured on serial....
25/07/2019
Uber survey shows that 68% of Brazilians quit drinking and driving to use rideshare apps
More than two-thirds of Brazilians who drink alcohol stopped driving after drinking and started using mobility applications on these occasions, according to a survey by the National Road Safety Observatory (ONSV), conducted by Datafolha with the support of Uber – an Aberje associate. The survey was disclosed during the May Yellow campaign – a global....
25/07/2019
AFP adds the fifth country to its fact-checking operation in Latin America
The partnership between Aberje associate Agence France-Presse (AFP) and Facebook to check shared news on the social network has reached Uruguay. The country becomes the fifth in Latin America with agency teams fully dedicated to fact-checking. Thus AFP strengthens its network of checkers in the world, today present in more than 20 countries, including Argentina,....
25/07/2019
The diversity and inclusion revolution: Eight powerful truths | Deloitte
Entenda como a inclusão e a diversidade se tornaram nas últimas décadas diferenciais positivos para as empresas que as adotaram. Contemple as 8 verdades listadas como sendo necessárias para que as organizações rompem essa barreira, tragam essas condições para dentro do ambiente de trabalho e no relacionamento com colaboradores externos. Como isso pode impulsionar os....
25/07/2019
Brasil está entre os 20 mercados que mais impulsionam o turismo global, segundo levantamento da Mastercard
O Global Destination Cities Index: Origins revelou que o Brasil está na lista dos Top 20 mercados que mais fomentam o turismo no mundo. Segundo o levantamento encomendado pela Mastercard – associado da Aberje, os brasileiros ocupam o 17º lugar, logo atrás da Argentina, fazendo da dupla os únicos mercados da América Latina que figuram na....
25/07/2019
Brasilprev apresenta Relatório 2018
Com o tema “Há 25 anos construindo projetos de vida do presente para o futuro”, a Brasilprev – empresa associada da Aberje – apresenta o relatório anual referente a 2018. Pelo quinto ano consecutivo, o material foi produzido de acordo com as diretrizes da GRI (Global Reporting Initiative), uma metodologia internacional que apoia as organizações....
25/07/2019
ARTIGOS E COLUNAS
Rizzo Miranda Da eleição ao LinkedIn: por que a autenticidade virou critérioMarcio Cavalieri Entre o impulso e a reputaçãoElizeo Karkoski A empresa que se declara e a empresa que se vive
Destaques
- Professor Paulo Nassar e PH Ferreira discutem brand publishing e narrativas
- Marcos Trindade, sócio-CEO da FSB Holding, aborda construção da confiança e reputação
- Gestão da reputação exige participação de lideranças e integração entre áreas
Notícias do Mercado
- DiversaCOM assume comunicação do Programa de Negócios Competitivos da GRI no Brasil
- Accor lança ibis unlocked e conecta comunicação à inclusão profissional de jovens
- Grupo In Press lança Bloom PR para atender negócios em expansão
