The PR agency Burson-Marsteller celebrates 40 years of activity in the country this year. In 2016, the agency moved into a new office twice as large and designed to encourage the integration between areas. In the first quarter of the year, the agency won new customers as O Boticário, Epson, Yara and Edson Queiroz Group, keeping its growth rate of approximately 10% obtained in 2015. With offices in São Paulo, Rio de Janeiro and Brasilia, Burson-Marsteller Brazil is currently the sixth largest operation of BM in the world.
According to Francisco Carvalho, CEO of B-M Brazil, the challenges for the coming years are increase investments in innovation and create new services and expertise. “We create new opportunities to map and interact with the brands’ stakeholders that we assist through products such as Big Data Brand Audit and Content Performance, which bring a new way of understanding the public relations dynamics in the market. We seek to create meaningful narratives and we invest in analytics to strengthen the relationship between our customers and their stakeholders, generating increasingly effective results for the brands”, he says.