Every month, we will bring you the most relevant news in the corporate communication market in Portugal, presented by APCE – Portuguese Association of Corporate Communication. These are the highlights of november:
Brands bet on excitement and humor in their Christmas movies
Have you ever seen anyone on the street and believed you had just met a known person? This is more or less the plot of Nos’ Christmas campaign for the telecommunications company this year. The public figure is no other than Santa Claus or Pai Natal in Portugal. Watch the movie “Believe and Believe”.
Bertrand Bookstore has adopted the motto “Be Present” to raise awareness “for the time we spend clinging to technology over the time we are with each other.” Watch the movie made with the real testimonies of parents and children.
Under the motto “Lidl has anything and everything,” the German supermarket chain produced humorous film.
The Calema theme “Our Time” serves as a soundtrack for the Christmas campaign of Continente, Grupo Sonae’s supermarket chain, which, as usual, has Popota as its protagonist. The hippopotamus mascot sings on the film below.
Assuming that “setting up dinner is a complication,” Super Bock beer re-presents “Christmas Gathering,” challenging friends to meet during the holiday season at the brand’s retail outlets.
APCE in the FEIEA Council
António Rapoula, vice-president of the Portuguese Association of Corporate Communications (APCE) and Paula Portugal, director-general of the entity, attended this month the board meeting of the European Association for Internal Communication (FEIEA). On the agenda, many ideas, projects and the entity’s planning for 2020.