Book of the University of Coimbra discusses memory and organizational identity
Coimbra University Press has just published the book “Media Narratives and Communication: memory building as an organizational identity process,” organized by João Figueira and Ana Teresa Peixinho. The book presents a collection of articles by academic researchers from universities in Coimbra, Braga (Portugal), São Paulo, Rio Grande do Sul, Santa Catarina (Brazil) and Sorbonne (France), among others, that explore the multiple phenomena of communication and organizational memory from different areas of knowledge: Organizational Communication, Geography, Communication Sciences, and Information Science.
Paulo Nassar, president of Aberje and a full professor at the USP School of Communications and Arts, is one of the authors, together with Luís Alberto de Farias, also a professor at ECA-USP. The article, entitled “Memory, Identity, and Brazilian Companies: The Difficult Metamorphosis,” reflects on the construction of the narrative of organizational identity, its value and the crisis of identity that companies face due to the challenges imposed by globalization and by processes of mergers and acquisitions.
COMENTÁRIOS:
Destaques
- SHEIN associa-se à Aberje
- Aberje recebe BHP como nova associada
- Em entrevista a CNN, CEO do Pacto Global da ONU no Brasil fala sobre comunicação e sustentabilidade
- EMIS é nova associada da Aberje
- Lab de Comunicação para a Sustentabilidade discute oportunidades e desafios para ações sociais
ARTIGOS E COLUNAS
Paulo Nassar Fala na abertura do Seminário Opinião Pública, Política e DemocraciaRegina Macedo Narrativas femininas: amplitude e diversidade na comunicaçãoPatricia Santana de Oliveira Qual retorno do investimento em PR?Marcos Santos Esporte como Plataforma de MarcaCarlos Parente Na vida e no mundo corporativo, não há texto sem contexto