Samsung launches service in Brazilian Sign Language

Samsung is now providing LIBRAS (Brazilian Sign Language) service for the deaf and hearing impaired at Samsung Care, a beyond-support post-sale program. The company hired and trained people fluent in LIBRAS to increase the accessibility of its consumer assistance program.

The service will be available through a link on the official Samsung Brazil website, in the support area. Users who opt for this service will be directed to a video conference tool, which allows them to receive technical assistance and to know more about their products. One of the fluent attendants in LIBRAS will be ready to serve the user promptly, from Monday to Friday, from 9 am to 6 pm and on Saturdays from 9 am to 3 pm, with no prior scheduling required.

“What matters to people inspires the day to day life of Samsung. Accessibility has an important weight for the brand, which works so that everyone can take advantage of their product in the best possible way and feel represented,” says Andrea Mello, Corporate Marketing Director of Samsung Brazil.

Recently, Samsung implemented the “Hand Talk”, a LIBRAS translation tool on the official site of the brand in Brazil, so that deaf and hearing impaired have access to all the contents available on the platform. In fact, according to data from the last national Census, Brazil has 10 million hearing impaired, and most of them use sign language exclusively to communicate, which makes the initiative extremely important for this audience.