Fundação Telefônica develops tool to help young entrepreneurs
The Semana Global do Empreendedorismo (Global Entrepreneurship Week) was created ten years ago to strengthen and spread the entrepreneurship culture. Since then, 2.5 million people in Brazil have engaged somehow in the movement – held every November –, some through 10,000 activities in the last three years. According to data from SEBRAE (Brazilian service of assistance to micro and small enterprises), the country reached its second-highest level of entrepreneurship in 2016, with 36% of the adult population involved in such activities.
Within this framework, Fundação Telefonica Vivo created the Programa Pense Grande (Think Big Program) in 2013 and since then has helped 50,000-plus young talents to develop their own businesses. The program invites young people aged 15-29 to become protagonists of their stories, using their knowledge and skills to develop businesses that positively impact others and, at the same time, generate income. “When young people connect their skills to the needs of their community, they develop an entrepreneurial attitude that goes beyond the business and can be applied in life as a whole,” explains Americo Mattar, CEO of Fundação Telefônica Vivo.
Last November, Pense Grande Program launched a channel to provide more visibility to the initiatives developed by the young entrepreneurs, promote relevant information and encourage people to materialize their ideas. The contempt is now available for free on the program website.
COMENTÁRIOS:
Destaques
- Prêmio Aberje abre inscrições para sua 50ᵃ edição
- Ana Paula Rocha assume diretoria do Capítulo Aberje Rio Grande do Sul
- Vedacit associa-se à Aberje
- Evento “Diálogos que conectam” marca lançamento do Mestrado Profissional de Comunicação Digital e Cultura de Dados
- Em entrevista a CNN, CEO do Pacto Global da ONU no Brasil fala sobre comunicação e sustentabilidade
ARTIGOS E COLUNAS
Letícia Vidica A importância da comunicação inclusiva e da filantropia estratégica na estrutura das empresasPaulo Nassar Fala na abertura do Seminário Opinião Pública, Política e DemocraciaRegina Macedo Narrativas femininas: amplitude e diversidade na comunicaçãoPatricia Santana de Oliveira Qual retorno do investimento em PR?Marcos Santos Esporte como Plataforma de Marca