Mastercard focus on entrepreneurs

Mastercard joined Facebook, with support from Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo (FecomercioSP – a federation that represents the interests business owners in the state of Sao Paulo, Brazil) in a partnership designed to show micro-entrepreneurs and small business how technology can help lever their companies. A truck went through the city, with content offered by both companies on strategic tools. Topics were the importance of merchant acceptance of electronic payments; the use of corporate cards to control expenses; how to take advantage of electronic social media such as Facebook, Instagram and Facebook Messenger in advertising and connecting to consumers, boosting physical and online sales.

The truck visited different neighborhoods in São Paulo. Similar initiatives now will take place in Mexico and Colombia.