Aberje Prize 2016: the best corporate communication practices
The 2016 winners of the Aberje (Brazilian Association of Business Communication) Prize were announced during a ceremony on the 24th of November, in São Paulo (Brazil). In its 42nd year, the award recognizes the best Brazilian corporate communication practices of the year, helping to support, boost and promote efforts and initiatives in communication and networking. For its seriousness, it has been appointed as the leading communication award by the research Mapa da Comunicação Brasileira (Brazilian Communication Map). Project development, overcoming challenges and becoming benchmark is the cycle of the award, which represents a window to perfect, modify and enhance Brazilian corporate communication.
In 2016, 170 judges evaluated 210 projects in 17 categories, from more than 120 companies. As well as recognizing the best communication cases, Aberje also awards best communicators, media companies, educator of year and the best communication trajectory of the year. Check some of the winners below (for the full list, click here).
Communicators of the Year
Carina Almeida, President, Textual
Daniela Schmitz, Communications Vice-President, Edelman Significa
Geraldo Magella, Corporate Communication Manager, Fibria
Luciana Coen, Director of Communications and Corporate Social Responsibility, SAP
Malu Weber, Director of Corporate Communication, Votorantim Cimentos
Marco Cortinovis, Latin America Communications Director, Pirelli
Nelson Silveira*, Communication and PR Director, GM (*also online voting winner as Communicator of the Year)
Saulo Passos, Global Communication and Marketing Director, Embraer
Solange Fusco, Corporate Communication Director, Volvo Group Latin America
Tania Magalhães, Communication Director, Pay Pal
Medias of the Year
Television
Bandeirantes Communication Group – BandNews and Arte 1 channels and New York Times partnership
Internet Portal
UOL
Multimedia Platform
Red Bull Basement
Digital Media
Infomoney/Bloomberg
Specialized Digital Media
GE do Brasil YouTube channel
Branded Content
Estúdio ABC
Company of the Year
Fibria
ARTIGOS E COLUNAS
Paulo Nassar Rituais, Conselhos e DeusesCarina Almeida Reputação em tempos de incertezaPaulo Nassar “A arte de perder”, de Elisabeth Bishop, e a raridade da experiência
Destaques
- Aberje Academia de Marcas discute rebranding da AXIA Energia como estratégia integrada de marca, cultura e comunicação
- Aberje divulga lista “20 comunicadores para seguir” e reforça olhar sobre talentos da comunicação
- Visita do Instituto Poiesis à Aberje aborda comunicação, IA e nova fase institucional
Notícias do Mercado
- Associadas à Aberje se destacam na 12ª edição do Ranking Merco Responsabilidade ESG 2025
- Petrobras promove colaboração entre criadores de conteúdo científico
- Mercedes-Benz adota modelo híbrido para lançamento da Sprinter automática
