Weber Shandwick announces new director of Analytics & Content

João Paulo Castro is the new director of Analytics & Content at Weber Shandwick. He brings the experience of having led innovation and technology projects, including those on artificial intelligence, data engineering, market and reputation studies, predictive models of behavior and crisis management — both online and offline. Castro worked with clients like Natura, ambev, BRF, C&A, OLX, Amil, and Petrobras. Previously, JP led neuroscience research applied to marketing strategy at Ipespe, and wrote the Jabuti Award-nominee book “Neuropropaganda de A a Z” (“Neuroadvertising from A to Z”).