Avon, an Aberje associate, has conducted an unprecedented survey on the company’s contributions to the lives of more than 1.5 million women in the country. It’s called Avon Impulse: Avon’s socioeconomic impact on the life of resellers, and it was conducted in partnership with the Plano CDE consultancy. Two thousand women were interviewed in the country, half of whom were resellers of the brand and the other half were unrelated to the company for comparative impact. The research was focused on three main points: democracy at work, self-ownership and social capital, and it sought to understand how the direct sale of Avon allowed the achievement of goals and improvements in the lives of these women.
The figures showed that the transformation goes beyond financial benefits, bringing impacts to the entire family on aspects such as health and relationships. More than 6 million people benefit from the direct sale of Avon, considering that the benefits reach other members of the reseller’s family. For 74% of respondents, the income from this source is essential to help with household costs; for 55.4%, becoming a reseller brought autonomy to decide how to spend their own money.
Health and relationships are areas that show good comparative indices between Avon and the other group. Campaigns such as those of Avon Institute to reduce violence against women and fight against breast cancer increase awareness of women’s potential. 39.5% of the resellers claim to have a health plan, while 32.5% of the other group have access to it; and for 89.4% of resellers having a source of income help women get out of abusive relationships, compared to the opinion of 85.8% of the other group.
The company is engaged in keep on transforming the lives of resellers and has set goals – in partnership with Avon Institute – to increase the impact indicators on the fronts surveyed by 2020. Some initiatives:
- increase the number of resellers with health plans to 47%
- increase the number of women attending gynecologists to 65%
- increase the number of women making screening mammograms to 71%
- increase the number of women who believe that having their own income contributes to stay in healthy relationships to 94%.