Notícias
Seminário no Itau Cultural promove debates sobre o cenário cultural, artístico e político no Brasil
O Seminário Arte, Cultura e Política no Brasil Contemporâneo: uma Perspectiva a Partir do Rumos Itaú Cultural reúne especialistas de diferentes áreas em mesas para debater o cenário cultural, artístico e político no Brasil a partir da experiência do Rumos Itaú Cultural. Acontece nos dias 17 e 18 de abril de 2019 no Itaú Cultural....
16/04/2019
How to maintain the uniqueness of a brand when it functions as a cooperative and covers almost the entire Brazilian territory?
*Aline Cebalos The current scenario of communication can be compared to cooperativism. At least it shares one of the main premises of this philosophy and business model: everyone can build and capitalize on their dividends. Everyone can generate information and news and feel themselves to be spokespersons for a certain subject. If, on the one....
15/04/2019
Paper on humanized CEO communication wins 11th International Aberje Award
The International Aberje Award held its 11th edition and awarded a paper presented during the International Public Relations Research Conference (IPRRC). The conference on communications and public relations researchers was held its 22nd edition in Orlando, USA, and gathers hundreds of researchers from different nationalities each year. Written by researchers Myoung-Gi Chon of Auburn University,....
15/04/2019
Odebrecht Foundation conducts impact assessment in communities served by partners
Previous to their association with the President Tancredo Neves’ Cooperative of Rural Producers (Coopatan), farmers Valcí and Valdir Santos had difficulty living what they planted. “We were growing on our own and losing yield because we did not know exactly what to do with the land,” says Valcí. With the support of the cooperative and....
15/04/2019
Bradesco and IBM transform the service of millions of users with BIA
BIA (Bradesco Artificial Intelligence) has hit the mark of 87 million interactions with current and potential bank employees and customers since its implementation in 2016. The expectation is to reach 100 million by March. Using Watson Discovery – IBM’s Watson Assistant –, among other components of the solution, BIA takes up to 3 seconds to....
15/04/2019
Museu da Pessoa deposits collection in the Arctic World Archive
An extract of 100 hours from the collection “Memória de Brasileiros e Brasileiras” (“Memories of Brazilians”) – with more than 2,000 digitized photos and 300 life stories recorded by Museu da Pessoa between 2006 and 2016 – has been deposited in the Arctic World Archive. The founder and director of the Museu da Pessoa (“Musem....
15/04/2019
Pfizer awards companies, students and researches for innovation in healthcare
Pfizer has released a list of the winners of the 4th Pfizer Challenge Award, an initiative that values healthcare innovation with the support of the Innovster business consultancy. In the category “Always on Innovation,” three winners were elected, one in each group of participants: Startups, Inventors, and University Students. Among the startup’s group, the winner....
15/04/2019
EDP launches a campaign to strengthen its brand in Brazil
EDP, a company in the Brazilian electric sector and a member of Aberje, launches its new institutional campaign “Ligando você ao que importa” (“Connecting you to what matters”) in February 2019. The objective of the action is to reinforce the image of EDP as a company present in the most special moments of the life....
15/04/2019
Consultoria PWC entrega Prêmio Valoris Mare 2019 à FIEC
A consultoria PwC, associada da Aberje, fez uma seleção dos melhores projetos mundiais de desenvolvimento da economia do mar para serem agraciados com o Prêmio Valoris Mare 2019. O objetivo é reconhecer a excelência de pessoas, empresários, empresas ou entidades que criam valor e geram riqueza no âmbito da Economia do Mar. O trabalho desenvolvido....
15/04/2019
Sabesp testa desempenho de carros elétricos e híbridos nos atendimentos
Por meio de parcerias estabelecidas com montadoras de carros, a Sabesp – associada da Aberje – vai realizar testes com um veículo híbrido (Prius, da Toyota) e um veículo elétrico (BYD), por um período de 30 a 60 dias, na Região Metropolitana de São Paulo, para avaliar as vantagens em relação à redução de custos.....
15/04/2019
ARTIGOS E COLUNAS
Rodrigo Amaral A confiança como ativo: por que a comunicação dita o futuro da mineração na nova economiaCarina Almeida Megaeventos esportivos: muito além da competiçãoVania Bueno Toda decisão comunica
Destaques
- Capítulo Aberje Sudeste 3 realiza encontro sobre reputação na era da inteligência artificial
- Reunião do LiderCom explora como lojas corporativas ampliam pertencimento e conexão
- Governança reputacional ganha espaço estratégico nas organizações
Notícias do Mercado
- Painel com Suzano e GlobeScan debate como transformar resultados em reputação e confiança
- Jornada Galápagos reúne jornalistas na Aberje para discutir IA e comunicação corporativa
- Museu da Pessoa e Museu do Futebol lançam coleção digital sobre o futebol de várzea
