The Brazilian Association for Business Communication (Aberje) attended the Page Society Annual Conference, the most important business communication event in the United States. It was held in Boston in mid-September. Paulo Nassar, Aberje’s CEO and Full Professor at ECA-USP, and Hamilton dos Santos, Aberje’s General Director, were Aberje’s representatives at the meeting.
Sir Martin Sorrell, businessman and media investor, mentioned in the opening speech that the great challenge of marketing and communication is to merge content creation and data management processes into a virtuous circularity. Sorrell also granted an exclusive interview to Hamilton dos Santos, which will be published on Aberje channels in the coming weeks.
Other highlights from the first day were the talk by artist Titus Kaphar, who seeks black inclusion in American art history; and a presentation on the success of The New York Times, which reached 3 million digital subscribers using the same strategy and ethical principles for both its Journalism and Marketing Communication.