BRpr

BRpr is the international platform of Aberje – the Brazilian Association for Business Communication. It offers readers outside Brazil a curated view of key topics shaping the national agenda, with insights into their impact on business communication and reputation in the country. The newsletter is edited by Victor Henrique Pereira, International Affairs Manager at Aberje.

Launched in 2011 as the first global publication focused on Brazilian corporate communication, BRpr started as a magazine and was relaunched in 2016 as a digital newsletter. It is part of a broader strategy to integrate Brazil’s communication practices into the global conversation. Among these initiatives is the Brazilian Corporate Communications Day – a series of events the Association held between 2010 and 2014 to advance the practice in a global context, held in cities such as New York, London, Paris, Berlin, Madrid, Mumbai, Mexico City, Buenos Aires, and Santiago.