Colunas

(Un)Trends for Internal Communication in 2026

At the start of every year, the pattern repeats itself. Timelines fill with lists of trends, tools,.

Communication and the Economic Value of Reputation

With redefined metrics, the field of reputation now oscillates between the subjectivity of emotions.

How AI Is Transforming Internal Communication: Efficiency, Personalization, and Challenges

Throughout this year I have been closely engaged with the topic of artificial intelligence and its i.

 

Reputation for the Transition

The 30th United Nations Climate Change Conference (COP30) is, first and foremost, about the climate.

Brazil’s Confidence Advantage: How Communicators Can Turn Optimism into Action

In a time when public confidence in business is fragile worldwide, Brazil stands out as a market whe.

Between Pontiffs and Engineers of the Abyss

Originally published on the Global Alliance website In the contemporary geopolitical landscape, wher.

 

Why the Third Sector Matters

NGOs, collectives, institutes, and foundations build bridges between technical knowledge and communi.

We Need to Restore Degraded Areas

And this Article Isn’t Only About the Environment.

Communication Must Be Part of COP30’s Legacy

The Brazilian edition can reshape perceptions of the Amazon and highlight the region’s complexity.

 

Communication and Governance: Why This Relationship Is More Critical Than Ever

In recent years, we have witnessed a significant shift in how organizations are perceived by their s.