...Santos is Marketing and Demand-Generation Director at Unisys for Latin America, responsible for planning and executing the region’s brand awareness...
...of public opinion. Communication’s role in managing corporate reputation becomes even more strategic. The areas of communication and marketing of...
...their content is the author’s sole responsibility. MARCOS SANTOS Marcos Santos is Marketing and Demand-Generation Director of Unisys for...
...a brand is perceived. Mark Schaefer of Schaefer Marketing Solutions, author of the book Marketing Rebellion: the most human company...
...communication can become the axis of technological and marketing innovation and position the communicator’s function as a futuristic. *LUCAS REIS...
...a market with great potential to develop. Investments and communication and reputation are one-tenth of marketing investments, for example. And...