Aberje is Brazil’s primary center for producing and disseminating knowledge and best practices in Business Communication.
Aberje is a non-profit, non-partisan, professional and scientific organization. Our main goal is to improve the role of communication in companies and institutions by training and developing professionals and by creating and disseminating knowledge in business communications.
Founded in 1967, Aberje develops research, strategic studies and publications in Communication, provides training courses and events, promotes the exchange of knowledge among members, and recognizes the best practices and professionals in the field.
With a network of over 1,000 member companies, it maintains a strong presence across Brazil through its Regional Chapters, while also holding significant representation in international institutions — positioning itself as a leading think tank on Brazilian Corporate Communication.
MISSION
The aim of Aberje is to produce knowledge and share best practices in order to strengthen communication in companies and institutions and reinforce the strategic and civic role of the communicator.
VISION
Aberje seeks to be a global think tank for Communication and Business Relations.
KEY PRINCIPLE
“In democratic countries the science of association is the mother science; the progress of all the others depends on the progress of that one.”
Alexis de Tocqueville, Democracy in America
Associativism
Uniting efforts around a common idea is the foundation of any association, and it is democratic when its participants see themselves as equals. This is the case for professional and scientific associations such as Aberje, which is characterized by fostering a space for peer interaction among market competitors who also share common practices, beliefs, and experiences.
Aberje thus becomes a privileged and trusted space for mutual learning and critical reflection on the social role of the communication profession, reinforcing the communicator’s strategic and civic function. Within this environment, companies, professionals, and academics come to realize that their individual interests are also aligned with broader societal interests. This alignment is what gives legitimacy to those interests.
The association serves to institutionalize the pursuit of this shared ideal—by training new communicators, enhancing the expertise of established professionals, conducting research, curating new content, and promoting best practices and behaviors. It is about comparing and selecting the most relevant approaches, spotlighting those worthy of becoming benchmarks, celebrating the best examples and professional journeys—in short, turning good ideas and practices into ideals.
To avoid becoming inward-looking, the association must continuously strive to strengthen its ties with professionals and companies, while also engaging in dialogue with broader society, both nationally and internationally. It does so by articulating and disseminating these shared values and interests, while also listening to those of other social actors—absorbing and filtering their expectations regarding corporate communication.
VALUES
Ethics
In its broadest sense, ethics is the study of how we live together in society. Ideally, this coexistence is guided by clear boundaries and rules—some of which are institutionalized through laws and regulations. Others, however, remain unwritten and rely on individual behavior. From this emerges a more specific meaning of the term: an ethical person is someone who, whether individually or representing an organization, acts in accordance with these unwritten norms—someone whose conduct is shaped by the principles of good coexistence and regard for others. Ethics, in this sense, is integrity.
Communication plays a crucial role in cultivating coexistence, respect, and civility: it is only through discussion that these boundaries and norms become visible, open to analysis, revision, and ultimately, adoption as ethical principles and values. For this reason, Aberje has identified ethics as one of its four core values—not merely because it is a value in itself, but because it is the branch of philosophy dedicated to studying and reflecting on morality, and on the values upheld by companies, institutions, and society.
Innovation
One of the defining traits of the modern era is the pursuit of novelty—the celebration of inventiveness and originality. At no point in history has the new been sought so systematically as it is today—whether in products, services, organizations, human relationships, or the connections between people, objects, and nature. But the new never arises in a vacuum; it is always new in relation to something. That is why innovation becomes more meaningful when it engages in dialogue with the history of individuals, organizations, and society—when it carries memory. At the same time, innovation must also recognize its relationship with nature and its limitations, and must be framed within the broader context of sustainability.
Plurality
The recognition of the inherent value of diversity—whether ethnic, cultural, religious, sexual, ecological, political, or generational—must be the starting point. The peaceful coexistence of different people and ideas is a fundamental condition for a dignified life. And to ensure this, mere tolerance of difference is no longer enough: we must learn from it. Authentic engagement with diversity must become a source of human richness.
Humanism
A critical analysis of human interests, capacities, and potential is essential to any meaningful endeavor. Historically, humanism has involved the promotion and defense of reason, education, science, and the arts. Today, as the destructive potential of our species becomes increasingly evident, it is in our best interest to preserve nature, of which we are an inseparable part—and to urgently develop the conditions necessary to achieve this goal.
Our Pillars
CONTENT
We produce and share knowledge of the area and encourage debate on the key issues in business communication.
Memory and Reference Center
The first archive dedicated to Corporate Communication in Latin America.
Editora Aberje (Publishing House)
An editorial label focused on publishing theoretical and practical books in the communication field.
Aberje Research Center
Studies on communication within organizations and the professionals in the field.
Revista CE Comunicação Empresarial (Magazine of Business Communications)
A semiannual dossier that explores key topics influencing companies and their communication strategies.
Aberje Portal
A digital platform with essential content for communication professionals.
Aberje Trends
Brings together hundreds of communicators to showcase, through case presentations, lectures, and debates — focusing on external communication, internal communication, government relations, and ESG — how communication should act as a catalyst for change and solutions in this new era.
