Aberje releases 2021 activity report
Aberje has released the 2021 activity report for its network of associates
The document provides an account of all the Association’s actions. “All these activities were only possible thanks to the associative spirit of the professionals who are part of our network and the solid institutional partnerships”, says the opening text of the report, signed by Paulo Nassar, CEO of Aberje and professor at ECA-USP, and Hamilton dos Santos, executive director.
“The pandemic has empowered even more the role of communication professionals – one that was gaining traction within companies and has achieved protagonism. It’s about the tactical importance and support to the inner features of organizations and its strategic role in them. Characterized not only by the tactical importance and support to the internal areas of organizations, Communication also stood out for its strategic function,” they wrote.
Among challenges in the economic and social spheres, Aberje adapted and maintained a robust membership, reaching 806 associates in December – a growth of 13.2% in 2021.
We credit this vigor, mainly, to maintaining an environment of exchange and sharing of experiences provided by the Association, chiefly on ESG topics.
COMENTÁRIOS:
Destaques
- Sports as an instrument of Change
- Aberje Launches Newsletter with Economic Panorama
- Charting a Path to Responsible Communication: WPRF 2023 Wraps Up in Chennai, India
- Global Alliance AGM elects new Board 2023
- Aberje discloses its positions on the Fake News Bill (PL 2630/2020)
ARTIGOS E COLUNAS
Hamilton dos Santos Reflexões sobre o Page Spring Seminar 2024: desafios e oportunidades de uma comunicação globalElizeo Karkoski Velhos problemas, novo olhar para soluçõesPatricia Santana de Oliveira Usando o futuro para compensar decisões do passadoPatricia Marins O desafio de construir reputação e marcas num mundo algorítmico com vieses, preconceitos e deepfakesVictor Pereira Como estão as pesquisas acadêmicas internacionais sobre uso de inteligência artificial para comunicadores