For 83% of participating companies, the corporate memory program is an important Communication tool
In partnership with Memória da Eletricidade (Memory of Electricity), Aberje conducted the largest survey on corporate memory in Brazil. The results were presented in Youtube channel on December 7th. The participants were Aberje directors Paulo Nassar and Hamilton dos Santos; research coordinator Carlos Ramello, the consultant responsible for the Aberje Research Center; sociologist Augusto Rodrigues, president of the Memory of Electricity Center in Brazil; museologist Maria Ignez Mantovani, director of Expomus; Juliana Lopes, director of Sustainability, Communication and Compliance at Amaggi; and historian Ana Paula Goulart, professor at ECO-UFRJ and consultant at Memory of Electricity, who mediated the event.
The survey on “Corporate History and Memory in Organizations in Brazil” was attended by 117 companies – 76% national and private multinationals – from 32 sectors of the economy, especially the Energy sector (16% of the total). The study is a second revised and expanded edition of the research conducted in 2005 by Professor Paulo Nassar, president of Aberje.
Of the companies with structured programs to record their trajectory, most have been operating in Brazil for more than 50 years and are national. “These figures seem to indicate that domestic companies with a greater tradition tend to value their past and history more,” said Ana Paula Goulart.
Juliana Lopes, who has worked at Amaggi for 15 years, says that its memory center was formalized about eight years ago. “In a way, the challenges of the future connect with the past, as the values of a company are very much based on its history and the history of its founders,” she said.
Of the companies participating in the survey, 83% said they believe that business memory is an important marketing and communication tool for the organization. “The topic is very strategic. In today’s world, people are being directed to look back a little because globalization is bringing a lot of competition and risk,” said sociologist Augusto Rodrigues.