SAP global video highlights Brazilian initiative
Luciana Coen, CCO and Corporate Social Responsibility Officer at SAP Brazil, is one of the executives of the company chosen to appear on a global video broadcast during the kick-off of the tech company, in January. With the title “Purpose is not Just a Word at SAP,” the video shows some projects and initiatives that reinforce the purpose of the organization. The key message of the SAP video is “to make the world run better.”
Luciana mentions the partnership between SAP Brazil and the Sustainable Amazon Foundation (FAS) in the video. She explains that the company sponsors entrepreneurship in communities in the rainforest through software donation and financial and technological support. “The visibility of this action shows that we actually deliver the project to the company and we are aligned with the purpose. Sustainably encouraging economic development, protecting the forest resources of the Amazon basin, has a vital importance for the planet. It is undoubtedly a way to help the world run better and improve people’s lives,” says Luciana. The video can be viewed here:
COMENTÁRIOS:
Destaques
- SHEIN associa-se à Aberje
- Aberje recebe BHP como nova associada
- Em entrevista a CNN, CEO do Pacto Global da ONU no Brasil fala sobre comunicação e sustentabilidade
- EMIS é nova associada da Aberje
- Lab de Comunicação para a Sustentabilidade discute oportunidades e desafios para ações sociais
ARTIGOS E COLUNAS
Paulo Nassar Fala na abertura do Seminário Opinião Pública, Política e DemocraciaRegina Macedo Narrativas femininas: amplitude e diversidade na comunicaçãoPatricia Santana de Oliveira Qual retorno do investimento em PR?Marcos Santos Esporte como Plataforma de MarcaCarlos Parente Na vida e no mundo corporativo, não há texto sem contexto