+ Objectives

Key Learning Objectives

• Strengthen your awareness of international trends and best-practices in corporate communications

• Provide leading management practices for managing the international corporate communications function

• Develop a deeper understanding of the cultural issues which impact successful communications strategies in a global environment

• Create effective communications strategies to actively engage employees and promote desired change within the organization

• Develop abilities to identify the essential issues for developing a successful corporate reputation strategy – understand how corporate reputation is built, sustained and measured

• Provide participants with the tools and techniques for measuring and evaluating communications investments

• Improve your ability to design a research plan to respond to a public relations problem

• Learn to apply comprehensive crisis management models to identify key issues and manage the fast paced events of a crisis

• Learn to develop a successful and internationally coordinated Crisis Response Plan

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