+ Program Faculty

James A. Heffernan
Professor, Education Consultant
The Jedi Group


James Heffernan has over 20 years of executive and consulting experience. Even by American standards, he admits that his career path has been unusual, having spent half of his career working for large multinational organizations in the US, Europe and Brazil and the other half as a consultant and entrepreneur, launching and managing several businesses of his own.

Five years ago, after having spent 5 years in São Paulo as a Financial Controller for a US technology company, James Heffernan decided to start The Jedi Group, a consulting company specializing in management education and development. “Everyone thought I was crazy to leave the security of a multinational organization, but I was teaching marketing at several business schools during the evening and even when I was at my day job, all I could think about was how I could make my marketing course better. I decided to follow the advice I had always given my daughter, ‘do what you have a passion for and you will do it well’.”

Since starting The Jedi Group five years ago, James Heffernan has designed and coordinated numerous International Executive Development Programs for Brazilian organizations with the following Universities: Columbia Business School, University of Toronto, the University of St. Gallen, Switzerland, and now Syracuse University.

Since 2000, James Heffernan has acted as the Executive Coordinator for BankBoston’s Corporate MBA Program (Brazilian subsidiary of Bank of America). His responsibilities include establishing the program’s learning objectives, developing partnerships with local and international universities, and designing and applying teaching methodologies that significantly improve learning.

James Heffernan is a Professor of Marketing at Boston School and Fundação Dom Cabral.


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