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Aberje Award 2019 presents the best of Brazilian Communication

BRK Ambiental is the company of the year at the Aberje Award 2019; National winners of the 15 Award categories are also revealed

(Credits: Tati Nolla e João José Carniel)

The 45th edition of the Aberje Award recognized the main organizations and professionals for contributing to the promotion of good practices in business communication in the country this year. This time, the highlight as the company of the year was for BRK Ambiental Participações.

Totalling 15 categories, the Award was divided into three thematic axes — which included communication projects promoted by companies, press offices, agencies, and organizations from all over the country, associated or not with Aberje, linked to themes such as Diversity and Inclusion, Society, Brand, Sustainability, Consumer, Event, Internal Audience, Print Media, among others.

The award was divided into five regions, through which organizations competed for the Regional Award, and their 58 winners were automatically ranked to compete for the Brazil Award.

Communication professionals who were most prominent in 2019, for their work inside and outside their respective companies, were also awarded. As with every issue, the ten names were opened for popular voting, and the public was chosen by Fernão Silveira, FCA – Fiat Chrysler Automobiles Director of Corporate Communications and Sustainability for Latin America. During the awards, Aberje announced the theme that will work throughout the year 2020: Nonviolent Communication. “We need to reinforce an approach that supports the building of communication that privileges respect and the feeling of humanity,” says Paulo Nassar, Aberje’s CEO and USP full professor.

Communicators of the Year (Credits: Tati Nolla e João José Carniel)

The winners

Aberje Award Categories

Diversity and Inclusion
ANGLO AMERICAN

Ethics, Integrity, and Compliance
BRASKEM

Brand
JOHNSON & JOHNSON

Organizational Memory
SEJA DIGITAL

Organizational Sustainability
ANGLOGOLD ASHANTI

Consumer/Client
PUCRS

Press and Influencers
BRK ENVIRONMENT

Multi Audience
REDE GAZETA

Internal Audience
BANCO BS2

Society
SANTA CASA DE MISERICÓRDIA DE PORTO ALEGRE

Event
KLABIN

Audiovisual Media
FCA / FIAT CHRYSLER

Digital Media
MATTOS FILHO

Print Media
FECOMÉRCIO / SP

Special Publication
POSITIVO SOLUÇÕES DIDÁTICAS

Company of the Year

BRK AMBIENTAL

Media of the Year

TV
TV Globo – 50 anos do Jornal Nacional

Digital Media
Folha de S.Paulo – Podcasts

Branded Content
Santander/Época/Valor Econômico – Projeto Cidadão Global

Newspaper
O Estado de S.Paulo

Specialized Media
Meio & Mensagem

Communicators of the Year 

Antonio Calcagnotto (Unilever)

Fábio Toreta (Sabesp)

Fernão Silveira (FCA)

Ive Bögli (Mattos Filho)

Juliana Nunes (CPFL)

Leandro Modé (Itaú Unibanco)

Luciane Reis (Cargill)

Marcus de Barros Pinto (Neoenergia)

Priscilla Cortezze (Volkswagen)

Regina Maia (Souza Cruz)

Special Award Non-Violent Communication, Diversity, and Inclusion

Ricardo Sales, Mais Diversidade

Educator of the Year

Vinícius Mariano de Carvalho, King’s College London

Trajectory of the Year Award

Marcos Munhoz, GM
Bruno Assami, Unibes Cultural
Paulo Pereira, Bayer